Hi, I'm Virginia!
I turn data-driven insights into designs that accelerate Time to Value, improve NPS, and drive business growth.
I turn data-driven insights into designs that accelerate Time to Value, improve NPS, and drive business growth.
I turn data-driven insights into designs that accelerate Time to Value, improve NPS, and drive business growth.
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My Works
I redesigned Alice’s mobile chat to address one of the product’s top 3 pain points, cutting 10.11% of support tickets and improving NPS. What started as a UI update became a strategic initiative that boosted guest satisfaction, retention, and overall adoption.
I redesigned Alice’s mobile chat to address one of the product’s top 3 pain points, cutting 10.11% of support tickets and improving NPS. What started as a UI update became a strategic initiative that boosted guest satisfaction, retention, and overall adoption.
I improved NPS and reduced TTV by redesigning the asset creation process with AI. The new flow minimized errors, reduced cognitive load for maintenance engineers, and accelerated revenue growth by making the tool more reliable — ensuring smoother hotel operations and better guest experiences.
I improved NPS and reduced TTV by redesigning the asset creation process with AI. The new flow minimized errors, reduced cognitive load for maintenance engineers, and accelerated revenue growth by making the tool more reliable — ensuring smoother hotel operations and better guest experiences.
I delivered an 85%+ time savings by redesigning a legacy workflow: what once took 13–15 minutes now runs in about 2 minutes with no human input, thanks to a design thinking approach and tight collaboration with developers.
I delivered an 85%+ time savings by redesigning a legacy workflow: what once took 13–15 minutes now runs in about 2 minutes with no human input, thanks to a design thinking approach and tight collaboration with developers.
About
I am a Product Designer.
Moving across industries, I love creating data-driven solutions that make products easier and more enjoyable to use — while helping businesses grow through better NPS, revenue, and retention.
My path into design started in Film & Media, where I also earned a Master’s in Communication, researching feminism in contemporary series. This background taught me the value of storytelling, empathy, and understanding people — all of which shape how I design.
I thrive in collaborative teams, value open and constructive feedback, and believe challenges are the best way to grow.
Outside of work, you’ll usually find me reading about psychology, or at the gym/pilates studio. And if you ever want to grab a coffee and listen to Taylor Swift, you can definitely count me in.
4 years working as a Product Designer for B2B, B2C, and SaaS companies
I create data-driven, user-centered designs that improve experience and business outcomes. My work has cut support tickets by 10.11%, boosted NPS, and unlocked new revenue streams. By combining research with cross-team collaboration, I deliver faster value and lasting impact.
I create data-driven, user-centered designs that improve experience and business outcomes. My work has cut support tickets by 10.11%, boosted NPS, and unlocked new revenue streams. By combining research with cross-team collaboration, I deliver faster value and lasting impact.
I create data-driven, user-centered designs that improve experience and business outcomes. My work has cut support tickets by 10.11%, boosted NPS, and unlocked new revenue streams. By combining research with cross-team collaboration, I deliver faster value and lasting impact.
I was promoted within six months for my impact in design and collaboration, helping bring in clients like Unilever and Mercado Libre. By streamlining workflows and expanding the design system, I saved teams time by 85%, boosted revenue, and delivered solutions faster.
I was promoted within six months for my impact in design and collaboration, helping bring in clients like Unilever and Mercado Libre. By streamlining workflows and expanding the design system, I saved teams time by 85%, boosted revenue, and delivered solutions faster.
I was promoted within six months for my impact in design and collaboration, helping bring in clients like Unilever and Mercado Libre. By streamlining workflows and expanding the design system, I saved teams time by 85%, boosted revenue, and delivered solutions faster.
I redesigned the digital presence of a beauty clinic, creating a more engaging and user-friendly website that connected better with clients. By shaping a new branding strategy, the clinic saw a 28% boost in recognition and 15% growth in its customer base. Along the way, I collaborated with international teams in Portuguese and French, staying on top of design trends to keep the experience fresh and impactful.
I redesigned the digital presence of a beauty clinic, creating a more engaging and user-friendly website that connected better with clients. By shaping a new branding strategy, the clinic saw a 28% boost in recognition and 15% growth in its customer base. Along the way, I collaborated with international teams in Portuguese and French, staying on top of design trends to keep the experience fresh and impactful.
I redesigned the digital presence of a beauty clinic, creating a more engaging and user-friendly website that connected better with clients. By shaping a new branding strategy, the clinic saw a 28% boost in recognition and 15% growth in its customer base. Along the way, I collaborated with international teams in Portuguese and French, staying on top of design trends to keep the experience fresh and impactful.
Process
I start by uncovering user needs and business challenges through data analysis (feedback, NPS, support tickets) and qualitative insights (behavior observation, flows, benchmarking). This helps me spot patterns and opportunities.
I start by uncovering user needs and business challenges through data analysis (feedback, NPS, support tickets) and qualitative insights (behavior observation, flows, benchmarking). This helps me spot patterns and opportunities.
I start by uncovering user needs and business challenges through data analysis (feedback, NPS, support tickets) and qualitative insights (behavior observation, flows, benchmarking). This helps me spot patterns and opportunities.
From these insights, I frame the core problem to solve. By synthesizing research into clear pain points and objectives, I ensure the team aligns on the “why” before jumping into solutions
From these insights, I frame the core problem to solve. By synthesizing research into clear pain points and objectives, I ensure the team aligns on the “why” before jumping into solutions
From these insights, I frame the core problem to solve. By synthesizing research into clear pain points and objectives, I ensure the team aligns on the “why” before jumping into solutions
I create low- and high-fidelity prototypes that explore solutions with usability, accessibility, and business goals in mind. My focus is balancing clarity, efficiency, and intuitive experiences.
I create low- and high-fidelity prototypes that explore solutions with usability, accessibility, and business goals in mind. My focus is balancing clarity, efficiency, and intuitive experiences.
I create low- and high-fidelity prototypes that explore solutions with usability, accessibility, and business goals in mind. My focus is balancing clarity, efficiency, and intuitive experiences.
I refine designs through feedback loops, stakeholder alignment, and continuous validation. Each iteration simplifies complexity and sharpens the user experience while keeping business impact front and center.
I refine designs through feedback loops, stakeholder alignment, and continuous validation. Each iteration simplifies complexity and sharpens the user experience while keeping business impact front and center.
I refine designs through feedback loops, stakeholder alignment, and continuous validation. Each iteration simplifies complexity and sharpens the user experience while keeping business impact front and center.
My Daily Design Toolkit
"Virginia handled a large, complex scope with speed and precision, reaching goals well ahead of schedule. Her responsiveness, proactivity, and ownership made a big difference to the project’s success."
Design Lead
"Virginia delivered strong results in a challenging environment, excelling in projects like Mobile AI Assets and mobile loader performance analysis. She quickly adapted to different team dynamics, strengthened her ability to navigate complex stakeholder landscapes, and thrived in an environment better suited to her growth."
Director of Product Design
Virginia is incredibly smart and adds real value to the team — we knew right away we wanted to keep her."
Product Manager
"Virginia handled a large, complex scope with speed and precision, reaching goals well ahead of schedule. Her responsiveness, proactivity, and ownership made a big difference to the project’s success."
Design Lead
"Virginia delivered strong results in a challenging environment, excelling in projects like Mobile AI Assets and mobile loader performance analysis. She quickly adapted to different team dynamics, strengthened her ability to navigate complex stakeholder landscapes, and thrived in an environment better suited to her growth."
Director of Product Design
Virginia is incredibly smart and adds real value to the team — we knew right away we wanted to keep her."
Product Manager
"Virginia handled a large, complex scope with speed and precision, reaching goals well ahead of schedule. Her responsiveness, proactivity, and ownership made a big difference to the project’s success."
Design Lead
"Virginia delivered strong results in a challenging environment, excelling in projects like Mobile AI Assets and mobile loader performance analysis. She quickly adapted to different team dynamics, strengthened her ability to navigate complex stakeholder landscapes, and thrived in an environment better suited to her growth."
Director of Product Design
Virginia is incredibly smart and adds real value to the team — we knew right away we wanted to keep her."
Product Manager
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